Over 36 suppliers showcasing more than 200 products travelled to Doncaster Racecourse on the 28th and 29th of January as the Country Range Group kickstarted the first of its in-demand Business Development Days for 2025.
The BDDs are a key event in the Group’s calendar, providing an invaluable opportunity for suppliers to showcase and present their latest products and innovations to the Group’s members. With a particular focus on trend-led offerings, the event allows suppliers to set the stage for introducing exciting new ranges and product developments for the year ahead to key decision makers from the Group’s member wholesalers.
The event provided a prime opportunity for suppliers to engage directly with members, with prominent brands such as 3 Oceans, Pacific West, Premier Foods, AG Barr Plc, Lakeland Dairies, Lamb Weston, Britvic, and Mondelez taking full advantage to showcase their offerings and connect with attendees.
The Group also shared a sneak peek to members of upcoming spring product launches by Country Range and Signature by Country Range including a delightful duo of desserts and a flavoursome BBQ Sauce.
Our first BDD event of the year was such a success for suppliers and delegates
Dean Pendlebury, Country Range Group’s Head of Trading, said: “It’s been fantastic to get back to Doncaster Racecourse and I’m thrilled our first BDD event of the year was such a success for suppliers and delegates. It’s the ideal time at the start of the year to have everyone together under one roof to showcase their range and exciting NPD for the future. Our BDDs are a crucial part of our Group’s annual event calendar so a massive thanks to all our suppliers and guests who attended.”
Louise Arnold of PepsiCo commented: “CRG’s business development events are a highlight for us each year. It’s a fantastic chance to connect face-to-face with key decision-makers, showcase our latest innovations, and build strong relationships. Nothing beats the value of these in-person interactions.”
Lee Patten of Flora Food Group commented: “The event was brilliantly organized, allowing us to showcase our products and engage directly with CRG’s members. We have created some exciting plans for the year and are eager to collaborate further with CRG and its members.”
Want to Attend The Next Country Range Group Event?
The Country Range Group’s next Business Development Days event will take place on the 23rd and 24th September, with suppliers interested in attending encouraged to email enquiries@countryrange.co.uk or contact their usual Country Range Group trading representative if they are already an existing supplier to the Group.
