The Country Range Group has fortified its growing own brand portfolio with the launch of a new cleaning range under the Clean Range Pro brand. The roll out will see the 40 existing Country Range professional cleaning products refreshed under the Clean Range Pro branding with four new products also being launched to further strengthen the portfolio.
Professional cleaning solutions for foodservice heroes
Arming foodservice professionals with the ultimate tools to keep every area clean, protected and food-safe, the new products available to caterers from this January include a Purple Beerline Cleaner 5l, Oven & Hob Cleaner 750ml, Machine Dishwash Detergent 20l and Bactericidal Washing Up Liquid 5l.
Improving product visibility and consolidating the Group’s hygiene and cleaning offering, the innovative approach takes the packaging more in line with the Country Range brand following the refresh in 2024. The new packaging is colour co-ordinated, adhering to the British Institute of Cleaning Science’s colour coding system and includes QR codes on the product labels that link directly to safety data sheets for full product and usage information.
For ease of use and clarity, the brand is split into four areas: Washroom (including bleach, toilet cleaner etc), Food & Bar (including hygiene products, dish detergent etc), Low Risk (including laundry detergent, hand wash etc) and Tools of the Trade (mops, cloths, tea towels etc).
The brand’s new mascot – the Clean Ranger – will provide extra visibility, character and marketing potential as it looks to supply, support and celebrate the unsung heroes working professionally cleaning across foodservice. The brand will launch with a Stir it up magazine competition open to all CRG member wholesaler customers to win a professional kitchen deep clean, perfectly timed for the start of the busy summer season.
Commenting on the launch, Country Range Group Own Brand Manager Rachel Porter said: “Behind every delicious plate of food or drink there is a whole army of unsung heroes keeping foodservice environments clean and safe for diners and guests. Clean Range Pro has been specifically created for them. Offering powerful, reliable cleaning solutions, we’re confident Clean Range Pro will be as hard-working and effective as the thousands of foodservice heroes who will be relying on them.”
Where to Find Clean Range Pro Products?
Clean Range Pro is exclusively available through Country Range Group wholesalers, a trusted network of foodservice wholesalers across the UK, Ireland, Channel Islands and Spain. To explore the full range and find a supplier near you, visit Clean Range Pro or contact your local CRG wholesaler.