Having previously conquered the 2023 Bikes Against Bombs cycle challenge from Thailand to Laos, The Country Range Group’s Chief Executive, Martin Ward, is putting on his Lycra again and setting his sights to complete the 2024 Vietnam cycle challenge.
The challenge, organized by MAG (Mines Advisory Group), seeks to continue its legacy of raising funds to eradicate landmines and unexploded ordnance from conflict zones. Starting in 2015 the Bikes Against Bombs bike rides have become an annual challenge for the wholesale and convenience sector who have raised over £1 million for MAG.
Last year Martin wasn’t CRG’s only representative, Managing Director of Henderson Foodservice, Cathal Geoghegan also completed the challenge and has signed up again to take on Vietnam. Also representing the Group in Vietnam will be Philip De Ternant, Managing Director at Creed Foodservice, Kelly Williams, Director and General Manager at Savona and Mark Stewart-Maunder, Commercial and Development Director at Henderson Foodservice.
A Thrilling Journey Across Vietnam
Scheduled between April 12th and April 20th, 2024, the Vietnam Cycle Challenge spans 400km, and promises not only a physical challenge but also an immersive experience through the heart of Vietnam, from bustling cities to remote landscapes.
The cycling challenge commences from Hue with the destination for the day being Dong Ha. The route promises diverse terrains, providing participants with an initial taste of Vietnam’s stunning landscapes.
The next stage of the challenge will provide the challengers a unique aspect as participants visit a MAG Vietnam program, delving into the history of conflict and the impact of munitions. Following this educational experience, the cyclists embark on a picturesque ride to Khe Sanh, a town with historical significance from the 1968 battle.
Travelling from Khe Sanh to A Luoi will be the toughest cycling challenge, offering breathtaking views to offset the difficulty. The route takes the team alongside the Dakrong River, culminating in a memorable journey to the remote town of A Luoi.
The next day will see the team exit the Ho Chi Minh Trail, heading east across Vietnam, winding their way back to Hue. This journey encompasses the country’s heart, with a potential visit to the Imperial Citadel, a UNESCO World Heritage Site.
The final leg of the cycle challenge unfolds against the backdrop of Vietnam’s beautiful beaches. Riding along the coastal roads, participants cross the finish line in Hoi An, marking the end of an incredible week filled with personal achievements and camaraderie.
How You Can Support
Expressing his enthusiasm for the upcoming challenge, Martin Ward said; “I learned so much about the devastation that wars around the world have caused. So, despite my bottom just getting back to normal and various emails asking me never to wear Lycra again, I have still decided to take up the 2024 Cycle challenge to Vietnam! I will again represent CRG in a team of 40 people from the UK Convenience and Wholesale sector and cycle over 400 kilometres, up gruelling hills, down dusty gravel tracks in the intense heat of Southeast Asia to raise funds for MAG.”
“I would appreciate any support you can give to this extremely worthwhile cause, please donate generously using the link here: https://www.justgiving.com/page/martin-ward-2024.”