The Country Range Group Team

Been with the CRG since 2002 and has overseen the development of Country Range into a leading catering brand and created a buying team whose professional approach is respected throughout the industry.

Liz was the Group’s first employee in 1992 and the original Girl Friday. She relinquished the role of Finance and Operations Manager in 2016 and now looks after the welfare of the Group and our central team.

Dean has been with The Country Range Group since 2013 and heads up the Trading Department. In addition to this, he is heavily involved in our commodity purchasing and tracking the various markets around the world and has a key role with many of our branded partners.

Viki has been with the team since the end of 2021 and is currently looking after our bakery, desserts, seafood and soft drinks categories. In addition to this, Viki leads our monthly promotional offering from a Trading perspective through from start to finish.

Jack joined the team at the end of 2023 with previous experience in both food and non-food categories. Jack looks after condiments, gravies and stocks, fruit and nuts, some chilled goods and all non-food purchasing.

Karl joined the team in August 2024, bringing a range of buying experiences from Education, Wholesale and Retail. Karl manages our range of cooked meats, crisps, confectionery, various frozen products, hot beverages, and herbs & spices

Joined the team in 2023 and works closely with our buyers and Members, primarily focusing on promotions, commodity contracts, contract balances and updating the Directory.

A team member since 2012, Emma is responsible for the strategy and execution of all areas of our Group marketing, including the events and digital transformation of assets and support tools provided to members and customers. Her department are our eyes and ears, bringing industry insight and food trend information to our buyers and members and sharing this with customers through our Stir it up publications. Emma also works with branded suppliers to create bespoke marketing plans to increase sales and brand awareness across the Country Range Group membership.

Tracey has recently joined the Group, bringing her previous experience to support the talented marketing team and key stakeholders in advancing the group’s marketing strategy. She will enhance ongoing campaigns and introduce fresh, inspiring creative approaches to the tools provided to members and their customers, ultimately boosting sales and brand awareness across the Country Range Group membership.

Rachel joined the Group in 2022 with an extensive knowledge of brand management and product development. Her focus is on overseeing Country Range own-brand collections, driving the group’s marketing strategy and engaging with key stakeholders within the central team and the membership.

Graham joined The Country Range Group in 2022 and is focused with creating, developing and executing the group’s digital marketing strategy and ensuring that the marketing assets offered to members are relevant and efficient. He is also working on developing the group’s communication tools that key brands can utilise to reach catering customers across the membership.

Bella joined the team in 2021 and is focused on ensuring that all monthly promotional deadlines are met as well as organising the monthly telesales focuses for members. Bella is also involved in the photography of the Country Range lifestyle images as well as liaising with suppliers regarding advertising opportunities for the Stir it up magazine and website.

Katrina joined the Group in 2005 and shares her time between developing new products for the Country Range brand, leading our Category Management strategy and managing CRG Insight.

Moya has been a member of the team since 2017 and oversees the quality of our Country Range brand, making sure that all factories are quality assured and the brand is consistently produced to our high-quality specification.

Janette has been with the CRG since 1999 and now has full responsibility for Group Finance ensuring we remain true to our core value to “treat every penny like it’s our own.”

Angela joined us in 2019 and links in with our suppliers and Members to keep our payments prompt and communication flowing

Rachel joined the team in October 2023 and works closely with our suppliers to capture statistical information

Joined the team in 2017 and works closely with our buyers and Members to keep everyone organised and ensure a regular flow of communication.

Matthew joined the group in June 2024, working closely with CRG insight and supporting on all things Commercial and Data. He also supports the marketing team digitally and with group publications.

With over 30 years’ experience throughout the foodservice industry, Paul understands the challenges facing caterers. Using the latest insight and global food trends, he develops exciting menus, recipes and products for The Group.