The Country Range brand achieved a significant revenue to the tune of £110 million in 2021, with 7.5 million cases of products being distributed to customers nationwide. This is in no small part down to the hard work of teams across the UK and Ireland who all buy into the CRG mission.
With over 700 products in the range covering grocery, chilled, frozen and non-food, the Country Range name is known for the quality, consistency and affordability of its products, and is widely regarded as the best in foodservice.
Central to Country Range’s success is its innovative new product development, which ensures the brand stays at the forefront of trends and tastes in the foodservice sector. So, whether it’s basic ingredients like salt, stock, flour and sauces or beautiful finished products such as handmade cakes, the Country Range brand caters for every kitchen’s needs.
The Country Range brand has watertight procedures in place to ensure products meet the high-quality standards chefs expect. All our suppliers are British Retail Consortium (BRC) accredited, and we have full traceability of all our products. Food safety is of critical importance when working in the food supply chain and the BRC Global Standard for Food Safety certification is an internationally recognised mark of food quality, safety and responsibility.
A huge amount of effort goes into ensuring Country Range products arrive in your kitchen with clear and concise on-pack detail. The black and silver design has become synonymous with the brand and whilst we recently updated the look, you’ll still recognise it as Country Range.
The brand is working hard to find a long-term sustainable approach to its packaging, while still maintaining the same high quality of the products. As new products are developed, Country Range is looking to reduce the amount of packaging used and increase the recyclability of the materials it contains.
As a Group we are working with Climate Partner Measuring to ensuring that every product in the 700-plus Country Range portfolio is systematically and robustly assessed from a sustainable standpoint. This includes evaluating all packaging, production methods, ingredients, sourcing and supply chains to ensure everything is being done to make each product as green as possible, while guaranteeing the same high-quality product. For example, the brand has already removed “Problem Plastics” such as black plastic from its production lines. Alongside this, the brand is also moving away from white cardboard in the supply chain, in order to increase the level of recycled material in the outer cases used.
Visit the product site to feast your eyes on over 700 high-quality products or get in touch with our specialist foodservice team at hello@countryrange.co.uk
